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The 50 Best Marketing Strategies For Small Business

  1. 19 Advanced SEO Techniques That’ll Double Your Search Traffic
  2. Everything About Business
  3. The 50 Best Marketing Strategies For Small Business
  4. The 50 Best Marketing Strategies For Small Business

Post to deal sites - People love free stuff, some more than others.

The people who really love a good deal tend to frequent deal sites and forums. Start of submitting to Slickdeals and go from there. This can be a great form of restaurant marketing.

19 Advanced SEO Techniques That’ll Double Your Search Traffic

Hashtag-ify your contest - Adding a relevant and unique hashtag to your contest helps you keep track of entries and makes them easy to scan through and organize. The more people who know about your contest, the merrier for you anyway! Need more ideas for Facebook? Download our free guide here!

Everything About Business

Tools like Rafflecopter make it easy to offer users extra entries for different actions e. Notify email subscribers of contest - Remember, you already know that your email subscribers like you and are interested in what you have to offer. You want all your followers, across all social media networks to know about your great giveaway! Share buttons from Wordpress plug-in. Write for your audience — The best pieces of content are the ones directed at your key audiences.

Understand your customer: know their pain points, what gets them psyched, and what keeps them up at night. Add a visual element to ALL your content pieces — People get bored with text really fast! You can see some examples of highly visual business blogs here. Infographics — We know readers love visual content, and infographics are a prime example of beloved, linkable visual assets. There are plenty of infographic guides templates out there to get you started.

Speaking of…. Useful templates - Templates are another powerful form of visual assets that visitors find extremely helpful. Templates serve as a visual framework that can help users create custom piece without completely starting from scratch. Take this landing page template as an example — it explains the basic layout and fundamentals, letting users get a grasp on great landing page essentials before making their own.

For visual learners, a graph will be much easier to interpret than a chunk of text and numbers.

Make sure you appeal to all kinds of learners! Statistic lists — Are you hitting a content idea wall? Massive stat lists are easy to make and extremely sharable.

The 50 Best Marketing Strategies For Small Business

Plus, some of the wilder stats may get your gears turning about other content ideas, such as…. Future predictions — Play the soothsayer by predicting future trends in your industry — just make sure you have at least some data to back up your hypothesis. Rather than stirring up controversy yourself , the safer road may be to answer or respond to larger industry controversy with your own interpretation. Aggregate awesomeness from other sources - Another easy way to create killer content is to curate quality content from elsewhere. The content we quoted from was originally posted on various Reddit forum threads.

This new post is much easier for users interested in SEO to read, rather than scouring through various Reddit threads. Ask the experts — Another great content marketing idea is to interview industry thought leaders with set questions and share their responses in a blog post; for example, our interview with industry experts on the future of PageRank. One great thing about sharing expert opinions — chances are, the folks you write about will share your write-up with their own followers!

Pro tip — ask the opinions of groups with large Twitter followers! Top 10s — People go nuts over top 10 lists — top 10 tools, top 10 blogs, you name it. Lists — Piggy-backing on top 10s are lists in general. Starting your title with a number can make it stand out more in search listings e.

Why do people love lists? Because they are super scannable and quick to read. This is probably why over a third of Buzzfeed's posts have a number in the title. Great content strategies involve a mix of quick, snackable content pieces and more in-depth, long-form articles. Variety is the spice of life, yo. Product comparison guide — Decisions, decisions — oh, the pitfalls of capitalism.

Help out users with a marketing comparison guide, especially if you have a series of product offerings for different needs. For example, a video game reseller could write a product comparison guide for different video game controllers. This is helpful content that gets relevant users familiar with your brand. You can link to or call out other pieces of content mid-post, or list some related articles at the end of your post.

Slideshare — The slideshow is back and better than ever! Repurpose PowerPoint presentations for audience-friendly slideshares. Check out these tips from Jonathan Colman on getting more views on Slideshare. Webinars — Host your own free webinar or partner with another business for twice the expertise and twice the promotion power.

Webinar are a great source of business leads. Google related search — Checking out the Google related searches found at the top and bottom of the SERP when you perform a search for a keyword query is a great tool for generating content ideas. Just Google a term and see what related searches turn up. You may be surprised! If newsletter subscribers have proved to be valuable leads for your business, do what you must to obtain them.

Continue your lucky streak — Not sure what to write about? Go into your analytics account and take a peek at your most popular posts to see what subjects users get excited about, then write a variation or extension of one of your most popular posts. Just focus on the value of getting your brand in front of a new audience, rather than the links. Image from Flickr user matsuyuki. Test your labels to see which works best with your prospects. Quality content — This should go without saying, but only produce quality content that you can be proud of! Google hates thin content , and users don't like it either.

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Show some skin — I mean metaphorical skin of course — show that you are not a robot. Express yourself; and if that means literally showing some skin, well then, more power to you. Online magazine — Producing your own virtual magazine is another epic form of content marketing. For a great example, check out Dark Rye , a stylish online magazine produced by Whole Foods. For a quick and easy fix, make your own online newspaper with Paper. Podcasts — Podcasts are great because users can download them and then listen on the go!

Possible podcast concepts include discussing hot industry news or interviewing experts, in your space. Take for example this amazing post by Jon Morrow :. First of all, you want to share a weakness that has been an obstacle in your field. Among them, you want to pick a weakness that you have overcome. There are two personal trainers close to you: one has always been in great shape, the other was previously overweight and then lost a ton of fat.

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  2. Der Sinn der Ehe: Wieso entscheiden sich Paare zur Heirat (German Edition).
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Follow his blog for practical digital marketing tips. Click here to find experts on content marketing. Click here if you need virtual assistants, data entry, market research, business or financial advice. Join over 25 million other readers that have been educated and inspired to transform their life and business. Andrew Morrison. The number of comments, social shares and returning visitors?

How many subscribers? Too little. How about sales and fans? How is this even possible? And more important… Can you change all of that? So… How do you become an authority? Let me show you a few tricks… 1. Upload the right photos I see too many website owners who underestimate the power of a picture. Just a single picture can have a huge impact on the way people perceive you.

The idea here is to use your pictures to boost your authority. You have many ways to do that… The specifics depend on your niche, the pictures you have and the ones you can make. That is conveying authority. Post a picture where you are at the center of the stage for an exhibition. Are you a nutritionist? Upload a picture of you in a coat. Are you a life coach? Show a glimpse of your cool lifestyle. Write a case study Case studies are very powerful: you basically show people that you know how to get results — either for yourself or for someone else.

And a person who can get results is considered an authority. The wrong way is to have just a mass of text with no proof. The right way is to insert visual proof of anything that you can think about.

The 50 Best Marketing Strategies For Small Business

I love what they did there. Get some testimonials Testimonials work perfectly but are hard to get… … unless you use a simple Jedi trick. By the way, this works also if you get a tweet, a message on Facebook or a comment on Instagram. Notice that you can do this even without clients. A reader who thanks you is good enough. Once you have your testimonials, use them wildly. You just have to show that you can interact with them. The simplest way is to interview some authorities. And it will take you just a few hours between contacting, recording and editing! When people apply for a job, they craft a marvelous curriculum full of all kinds of certifications, accomplishments, titles, etc… … but when they craft a website, they forget altogether about these!

Use it!